"Deviate: The Creative Power of Transforming Your Perception" by Beau Lotto

Beau Lotto is a world-renowned neuroscientist who reveals some startling truths about the human brain and perception in his first major book - a book which is set to revolutionise the way the reader sees the world. Deviate doesn't just delve into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

In Deviate, Lotto sets out to help us understand how our brain processes new information and makes meaning of it.  Lotto’s research into neuroscience allows him to utilise his 25 years of research experience - a lot of which comes from the Lab of Misfits which he founded at the Science Museum of London to explore, “how we see and why we see what we do.”  Lotto indicates that the word "Deviate" has many negative connotations, but in fact, he proposes that nothing new ever occurs without active doubt - deviance is a positive way of looking at the world through a different perspective, which can lead to a broader understanding of reality. 

With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work.