The world of game development is nothing short of magical. It's a realm where creativity knows no bounds, where dreams are turned into interactive experiences, and where innovation constantly pushes the boundaries of what's possible. At Fresh Seed, our mission here is clear: to empower studios, big and small, to thrive while preserving the unique magic that sets them apart. We firmly believe that the essence of each studio lies in its distinctiveness, and we never want to see that magic extinguished.

To truly understand how we work, you need to know that we're not your typical corporate HR consultants. We're down-to-earth, approachable, and we speak your language. We get it – the games industry has its own unique culture, jargon, and challenges. We immerse ourselves in your world, so we can offer solutions that resonate with your studio's spirit.

At the heart of our consultancy is a commitment to the human side of the industry. We understand that behind every line of code, every concept art piece, and every epic boss battle, there are passionate and talented individuals. Our approach is rooted in organisational psychology, enabling us to connect with your team on a personal level. We recognise that a studio is more than just its projects; it's a community of people with their dreams, quirks, and aspirations.

One of the things that truly sets us apart is our unwavering commitment to preserving the magic within each studio. We firmly believe that the unique ways and idiosyncrasies of our clients are the pieces that make their studios extraordinary. We treasure these elements and, rather than trying to change them, we enhance them. Here's how we do it:

Collaborative Partnership

We don't come in as outsiders dictating policies. Instead, we collaborate closely with our clients, listening to their visions and goals and giving them the tools and education they require to get the best from their people. So, whether you're a small indie studio just starting out or a well-established giant in the industry, we're there to partner with you at every step.

Customised Solutions

We don't believe in one-size-fits-all solutions. We take the time to understand your studio's unique culture, needs and what your magic areas are! Our strategies are tailor-made to amplify your strengths and address your challenges while preserving your core identity.

Guidance, Not Control

Our role is to provide guidance, best practice and help you enhance what you already have, not take control of the reigns!  We assist small indies with getting the basics right to enable them to hire, grow and develop their teams in the best way, while helping larger studios refine their organisational strategies, provide strengths profiling, culture audits, coaching and training. We never impose change for change's sake, but rather help you align your practices with your vision to help you achieve your goals.

Coaching & Training

Through coaching and training, we empower your teams to excel. We identify areas where your studio can grow and provide the necessary tools and skills, all while nurturing the essence that makes you unique.

In the world of game development, the magic lies not only in the games themselves but also in the studios that create them. As a people and culture consultancy for the games industry, our mission is to ensure that the spark, the uniqueness, and the enchantment of each studio remain untouched. We don't kill a studio's magic; we help it shine brighter.

So, whether you're a fresh indie studio eager to embark on your journey or a seasoned game developer seeking new horizons, remember that your magic is your greatest asset. And we're here to ensure it remains an integral part of your studio's story, every step of the way. We can help you to continue to create gaming experiences that captivate and inspire the world whether that be in the form of our retainer, specific project work or training/coaching.

Interested to hear more about how we can help? Drop us a message at info@freshseed.co.uk and we'll look forward to having a chat with you😎