Shattering the myth of muses, higher powers, even creative types, Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective.

Exploring the “alone” and the “together” aspects of how creativity works, Imagine blends stories and science explanations: discourses on the science of brain function and how surroundings stimulate creativity; the influence of the place on the individual, leading to that individual’s creative insights; and the interactions of individuals, which interactions lead to collaborative creativity.

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