Fresh Book Club - January
This month we're reading...
"Invisible Women: Exposing Data Bias in a World Designed for Men"
by Caroline Criado-Perez

Even if you think you're well aware about the state of gender inequality in today's world, this book and the revelations it shares are bound to still shock you. Caroline Criado-Perez investigates the root cause of gender inequality and research, diving into women's lives at home, the workplace, the doctor's office....and so much more. From everyday things like mobile phones, car seats, even medicines - your view of all these things may not be the same ever again....
For instance, did you know that car-crash dummies have always been designed based on the average male’s weight and height and that seatbelts are not designed for pregnant women? More recent testing data also shows that women are more likely to be injured in matching crashes, and yet there has never really been a dummy that properly represents an average adult woman.
(We are aware that a team of engineers in Sweden has recently developed (2022) a dummy to better replicate a female body and this gives us at least a little hope that some change may be coming... )
Do you have any books that you think would be great for sharing? Let us know -
info@freshseed.co.uk We may even share it next month!